Plastic Recycling In Fashion

The amount of people taking care of our environment is strongly increasing. In this article, we would like to show you positive examples of sustainable behavior in the fashion world and how this helps our earth to change.


In other articles like “Cigarettes and their Environmental Impact” or “How can I fight plastic pollution”, we already gave you simple tips for reducing your daily impact on our earth.


Since 1950, we have produced about 8,3 billion tons of plastic. Just 600 million tons have been recycled over the years.

Our goal should be to recycle more of that plastic waste.


Plastic recycling is a complicated and expensive process:

  1. Sort out different types of plastic and ensure all the contaminants are removed. 
  2. The plastic gets melted in a new shape or shredded into flakes.
  3. Downgrade it to polyester fiber which can be used by the fashion industry. 

During the last years wearing ecological or recycled clothes has set the trend. Not only small brands are using this marketing concept but also huge companies like H&M, Levi’s or Adidas. By using recycled materials, the companies can both improve their image and their customers’ feelings. 


In collaboration with Parley the German company Adidas is currently working on a clothing line complete made of recycled plastic waste.

A good example brings this seasons Champions League Jersey of FC Bayern Munich. It has been purchased over a million times and is completely made of recycled plastics.


However, take care of misleading advertisement. Beside the benefits of plastic recycling, there are also some drawbacks. The industry has not found a sustainable recycling process yet. It needs a lot of chemicals and energy, which are bad for our environment either. Nevertheless, we highly appreciate the research and progress happening in this field and are looking forward to environmental friendly recycled clothing in the future.  


Nobody can solve this problem alone. We need to approach it from different angles and in a multidisciplinary way. The responsibility lies with the creative industries, followed by major brands, environmentalists, and finally by consumers.


Keep on supporting your local Beach-Cleanup or companies totally resigning on plastics.

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Every area of the ocean is polluted, and according to a study made by the Ocean Cleanup Foundation, 99.9% is plastic. Around 10 million tons of plastic and other kind of waste entered the ocean only in 2010.

Cigarettes and their Environmental Impact

Every year 5,6 trillion cigarettes are smoked, of which 4,5 trillion end up in the environment. Almost all filters are made out of cellulose acetate – a form of plastic which takes up to twelve years to degrade. These filters not only harm the environment but can also INCREASE the risk of lung cancer.

Citarum - The World´s Most Polluted River

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The Clean Beach Initiative was founded by the yoga brand „Southern Shores“. “Southern Shores” sells sustainable and 100% plastic free yoga products. However we realized that only preventing new waste from entering the environment by selling sustainable yoga products is not enough. This is why the Clean Beach Initiative was founded. We started by conducting beach clean-ups in Barcelona/Spain, and are currently planning clean-ups in Hamburg/Germany. Our clean-ups in Barcelona have already gained phenomenal traction and each Saturday many dedicated volunteers help us to cleanup the Barceloneta beach. Everyone is highly welcome to join our beach cleanups in Barcelona. We are also very happy about people that want to help us organizing our upcoming clean-ups in Hamburg/Germany.