About Us

What do we do?  

The Clean Beach Initiative is more than your ordinary Non-Profit organization. By giving you plastic free and sustainable Yoga products through our Southern Shores brand, we have the rare opportunity to really make a direct difference. 


Why is that?

Typical Non-Profits try to make a change by raising awareness for plastic pollution and by doing lobbying work to force companies to change their policies. That is highly important and can make a real difference. But in the end they can never fully control what companies do. Those Non-Profits are always dependent on what companies choose to do. 


That is why we decided to take a different approach

The Clean Beach Initiative does not only try to change what OTHER companies do. Instead we founded our own company to provide truly sustainable Yoga products and leave the choice of what to support to YOU - THE CUSTOMERS. Because with every purchase YOU have the power to choose and make a difference - one step at a time. On top of that every purchase supports the Clean Beach Initiative. Through our Clean Beach Initiative we clean our beaches from plastic waste and educate the public about plastic in our daily life.


Southern Shores GmbH

Kieler Strasse 25

24594 Hohenwestedt


The Clean Beach Initiative was founded by the yoga brand „Southern Shores“. “Southern Shores” sells sustainable and 100% plastic free yoga products. However we realized that only preventing new waste from entering the environment by selling sustainable yoga products is not enough. This is why the Clean Beach Initiative was founded. We started by conducting beach clean-ups in Barcelona/Spain, and are currently planning clean-ups in Hamburg/Germany. Our clean-ups in Barcelona have already gained phenomenal traction and each Saturday many dedicated volunteers help us to cleanup the Barceloneta beach. Everyone is highly welcome to join our beach cleanups in Barcelona. We are also very happy about people that want to help us organizing our upcoming clean-ups in Hamburg/Germany.