What do we do?
The Clean Beach Initiative is more than your ordinary Non-Profit organization. By giving you plastic free and sustainable Yoga products through our Southern Shores brand, we have the rare opportunity to really make a direct difference.
Why is that?
Typical Non-Profits try to make a change by raising awareness for plastic pollution and by doing lobbying work to force companies to change their policies. That is highly important and can make a real difference. But in the end they can never fully control what companies do. Those Non-Profits are always dependent on what companies choose to do.
That is why we decided to take a different approach
The Clean Beach Initiative does not only try to change what OTHER companies do. Instead we founded our own company to provide truly sustainable Yoga products and leave the choice of what to support to YOU - THE CUSTOMERS. Because with every purchase YOU have the power to choose and make a difference - one step at a time. On top of that every purchase supports the Clean Beach Initiative. Through our Clean Beach Initiative we clean our beaches from plastic waste and educate the public about plastic in our daily life.
Southern Shores GmbH
Kieler Strasse 25