What do we do to protect our Oceans?

The Southern Shores three-step-approach

Together with our yoga Brand Southern Shores we follow a three-step-strategy to reduce the pollution of our oceans. The strategy aims to prevent further pollution on the one hand and to fight existing pollution on the other hand.  



Beach clean-ups

With the help of several dedicated volunteers, we free beaches and coastlines of plastic pollution. By doing so, we assure that plastic that already reached the environment is collected and recycled and can no longer pollute our oceans.

Beach Clean Up Barcelona


The Clean Beach Initiative was founded by the yoga brand „Southern Shores“. “Southern Shores” sells sustainable and 100% plastic free yoga products. However we realized that only preventing new waste from entering the environment by selling sustainable yoga products is not enough. This is why the Clean Beach Initiative was founded. We started by conducting beach clean-ups in Barcelona/Spain, and are currently planning clean-ups in Hamburg/Germany and in Reykjavik/Iceland. Our clean-ups in Barcelona have already gained phenomenal traction and each Saturday many dedicated volunteers help us to cleanup the Barceloneta beach. Everyone is highly welcome to join our beach cleanups in Barcelona. We are also very happy about people that want to help us organizing our upcoming clean-ups in Hamburg/Germany and Reykjavik/Iceland.