The Southern Shores Three-Step-Strategy

1: Prevent plastic pollution

The easiest and most effective way to reduce plastic-waste is to prevent it from being produced in the first place. Therefore all Southern Shores products and all packaging is 100% plastic free. By selling products ourselves, we possess the rare chance to not only raise awareness for the global plastic crisis, but to actively prevent the production and use of plastic. 



2: Raise Awareness

By educating the public, we raise awareness for a thoughtful way of using plastic in our everyday life. 

Clean beach initiative t-shirt


3: Beach clean-ups

With the help of several dedicated volunteers, we free our beaches and coastlines from plastic waste. By doing so, we assure that the plastic that already reached the environment is collected and recycled and can no longer pollute our oceans. 

Beach Cleanup Barceloneta


The Clean Beach Initiative was founded by the yoga brand „Southern Shores“. “Southern Shores” sells sustainable and 100% plastic free yoga products. However we realized that only preventing new waste from entering the environment by selling sustainable yoga products is not enough. This is why the Clean Beach Initiative was founded. We started by conducting beach clean-ups in Barcelona/Spain, and are currently planning clean-ups in Hamburg/Germany and in Reykjavik/Iceland. Our clean-ups in Barcelona have already gained phenomenal traction and each Saturday many dedicated volunteers help us to cleanup the Barceloneta beach. Everyone is highly welcome to join our beach cleanups in Barcelona. We are also very happy about people that want to help us organizing our upcoming clean-ups in Hamburg/Germany and Reykjavik/Iceland.